THE MARKET OPPORTUNITY
ATL BY THE NUMBERS
Atlanta is one of America’s fastest-growing cities and a magnet for global events, tourism, and culture. Here’s the data that makes ATLHOUSE the right investment.
174M
ANNUAL VISITORS TO GEORGIA
57M
VISITORS TO METRO ATLANTA
108M
AIRPORT PASSENGERS / YEAR
$78B
ANNUAL TOURISM ECONOMIC IMPACT
BASELINE TOURISM
WHO’S COMING TO ATLANTA
DOMESTIC TRAVEL
165M+
Annual domestic visitors to Georgia, making it a top-5 destination state in the U.S. The majority travel for leisure, conventions, and live events — exactly the audience ATLHOUSE serves.
INTERNATIONAL TRAVEL
2.9M+
International visitors annually, with Atlanta ranking among the top 10 U.S. gateways for overseas travelers. Key markets include Canada, Mexico, the UK, Germany, and South Korea.
Summer months (May–August) account for the highest concentration of visitor traffic.
EVENT-DRIVEN TOURISM
ADDITIONAL VISITORS PER EVENT
Major events bring massive surges of visitors above the baseline — each one a high-value activation window for brands.
500K+
2026 INTERNATIONAL SOCCER
Projected visitors across 8 matches at Mercedes-Benz Stadium — June to July 2026. Estimated $500M–$1B+ local economic impact.
71K
ATLANTA FALCONS
Average per-game attendance across 8+ home games per season. Generates $30M+ in direct spending per game weekend.
75K+
SEC CHAMPIONSHIP
Annual attendance at Mercedes-Benz Stadium. Generates $40–68M in economic impact, with 30,000+ out-of-town visitors spending 2–4 nights.
$63M
PEACH BOWL
Record economic impact from the 2024 game. Among the highest-value single-day sporting events in the Southeast.
TRANSPORTATION HUB
HARTSFIELD-JACKSON INTERNATIONAL
#1
WORLD’S BUSIEST AIRPORT
Held the title for 23 of the last 26 years
108M
PASSENGERS PER YEAR
Record-breaking 108.1M in 2024
150+
DOMESTIC DESTINATIONS
75 international destinations across 50+ countries
Atlanta is the most accessible city in the U.S. — 80% of the American population is within a 2-hour flight.
YEAR-ROUND DRAW
ATLANTA ATTRACTIONS
3.5M
Georgia Aquarium
Annual visitors — world’s largest aquarium
2.5M
World of Coca-Cola
Annual visitors — global brand landmark
1M+
Martin Luther King Jr. Historic Site
Annual visitors — national landmark
800K
College Football Hall of Fame
Annual visitors — adjacent to MBS
4.5M
Atlanta BeltLine
Annual trail users — connects ATLHOUSE Eastside
3M+
Mercedes-Benz Stadium Events
Annual attendance across all events
THE NUMBERS DON’T LIE
Atlanta is a global destination — and every major event brings tens of thousands of visitors looking for where to go before and after. ATLHOUSE is the answer.
ATLHOUSE
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