PARTNERSHIP OPPORTUNITIES
Sponsors who activated at comparable events report an 85% increase in purchase likelihood among engaged visitors. With 520,000+ projected visitors over 40 activation days, ATLHOUSE delivers sustained brand exposure at a fraction of traditional experiential cost.
SELECT A TIER
TITLE PARTNER
Naming rights to one or more venues for the full activation period
$500K – $2.5M
• “[Brand] Live at ATLHOUSE” naming rights
• Category exclusivity across selected venue(s)
• Dominant branding: signage, screens, print, digital
• First-position logo on all marketing & press
• Custom activation zone build-out
• Full content capture (video, photo, social)
• VIP hospitality suite (20–50 guests/event)
• On-premise sampling & product integration
• Data ownership: email, foot traffic, engagement
• Weekly reporting dashboard
• Producer consultation with Station Ten creative
THE VALUE
You own the venue identity. Every visitor, every post, every piece of media carries your brand. With 6.2M+ gross impressions across 40 days, title partners reach audiences at $0.24 CPM — 27x more efficient than digital advertising. Engagement value alone is assessed at over $1.5M through sampling, activations, and on-site programming.
PRESENTING PARTNER
Co-branded presence with significant activation rights
$250K – $750K
• “Presented by [Brand]” on programming or zone
• Logo on all venue signage and marketing
• Dedicated activation zone (smaller footprint)
• Branded content: 3–5 social posts/week
• VIP hospitality (10–20 guests/event)
• Sampling rights within activation zone
• Bi-weekly analytics reporting
• Station Ten creative consultation
THE VALUE
High visibility without full venue commitment. Flexible enough to activate around specific events. Regional and challenger brands gain meaningful presence alongside Atlanta’s biggest live events — a combination typically reserved for eight-figure budgets.
OFFICIAL PARTNER
Category-aligned partnership with targeted activation
$100K – $250K
• “Official [Category] Partner” designation
• Logo on venue signage and select marketing
• One dedicated activation per event/match day
• Sampling station in high-traffic zone
• Social media feature: 1–2 posts/week
• VIP access (5–10 guests/event)
• Monthly analytics summary
THE VALUE
Targeted presence that punches above its weight. Category alignment means you’re the only brand in your space. At $37,500 per activation day — compared to $50K–$200K+ for typical single-day events — this is 40 days of premium positioning at a fraction of industry cost.
COMMUNITY PARTNER
Entry-level brand presence with meaningful visibility
$25K – $75K
• Logo on select venue signage
• Mention in programming guides and materials
• Product placement or sampling at designated area
• Social media mention: 2–4 times/month
• Access to event data and foot traffic reports
• VIP event invitations (2–4 guests)
THE VALUE
An affordable entry point into a premium activation — test experiential marketing ROI alongside Atlanta’s biggest live events without a massive commitment. Reach visitors at $2.88 per person, compared to the industry average of $5–$15 for experiential events.
HOW ATLHOUSE COMPARES
ATLHOUSE delivers 10–40x the activation duration of a typical experiential event, at a fraction of the per-day cost.
$0.24
COST PER IMPRESSION
vs. $6.59–$9.46 digital CPM
40
ACTIVATION DAYS
vs. 1–4 days typical
$2.88
COST PER VISITOR
vs. $5–$15 industry avg
85%
PURCHASE LIKELIHOOD
after live brand engagement
ATLHOUSE 